Apple showed off the latest design for the Apple Watch Series 7 on Tuesday, displaying an all-new design and layout for the popular wrist watch.

Apple hasn’t changed the watch much since it debuted in 2015, but the latest version features a new layout and changes distinguishing it from its predecessors. 

While the watch previously came in two different size options — 40 mm and 44 mm — Apple will be unveiling new 41 mm and 45 mm sizes that will have larger displays and improved screen technology. 

Apple COO Jeff Williams said the Apple Watch Series 7 “takes all the great features of Apple watch and combines them with our largest and most advanced display ever.”

The 45 mm version will have a 396 x 484 resolution and Williams said the new retina display offers nearly 20% more screen area than the Series 6 and more than 50% more screen area than Series 3. 

The Series 7 also reduces the borders to 1.7 mm, which is 40% thinner than Series 6.  


“It’s an incredible innovation that maximizes the screen area while barely changing the dimensions of the watch itself. And the shape of the watch has also been refined. Both the case and the display of Series 7 have softer and rounded corners. The new display refracts light at its edges for a subtle wraparound effect, creating a seamless integration with the curvature of the case,” Williams said. 

“It’s also up to 70% brighter indoors when your wrist is down, making it even easier to discreetly check the time. This new display is an industry first and we fully optimized the user interface for it.”

Lauren Braun, Apple Watch product manager, added that buttons have been redesigned and enlarged to complement the size and shape of the new display like. The watch’s stopwatch, activity and alarms are now easier to tap and can fit 50% more text on screen than Series 6. 

There are also new ways to input text and a full keyboard that you can either tap or slide from letter to letter Braun explained, adding that the watch also uses machine learning to predict the words you’re typing. There are also new watch faces designed specifically for Series 7. 

The new watch will be available later this fall. The Series 7 will cost $399.

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